As OTT platforms reshape viewing habits, cinema advertising is staging a powerful comeback. Discover why theatre advertising, combined with OOH and outdoor media, is once again a high-impact channel for brands seeking attention, recall, and premium engagement.
KitKat turned Mumbai’s Bandra-Worli Sea Link into a powerful brand moment, reinforcing its iconic “Have a Break” message through a high-impact landmark OOH activation that cut through urban clutter and sparked cultural conversation.
With a bold wrecking-ball installation and playful print creatives, Myntra’s EORS campaign shows how OOH can move beyond static ads to create real cultural buzz.
Newspaper advertising remains a powerful channel for trust-building, regional penetration, and high-impact brand visibility. This guide breaks down key ad types, audience behaviours, and proven best practices—helping marketers plan smarter, more effective print campaigns.
This NMACC activation did more than promote a show it lit up Mumbai’s festive spirit. The snowy billboard sets a new benchmark for creative OOH, proving that the best campaigns spark emotion and conversation. And if this is just the beginning, Mumbai’s in for a magical December.
November saw major shifts in India’s OOH landscape, with smarter DOOH targeting, high-frequency cab media, 3D formats and outcome-led planning driving stronger visibility and improved campaign impact across metros.
Airport advertising offers brands a powerful way to connect with high-value travellers through premium, distraction-free spaces. In this BuzzOmni guide, explore how airports enable stronger recall, elevated brand perception, and impactful storytelling across key zones and formats.
Chupps’ biodegradable billboard in Mumbai showcases how outdoor advertising can be innovative, sustainable, and true to a brand’s values. Made from natural materials, it dissolves in the rain—mirroring the lifecycle of the brand’s biodegradable footwear.
Experiential marketing connects ATL scale with BTL engagement, creating unified brand experiences across OOH, cinema, TV, and transit.
Co-viewing is making a comeback in 2025 as families return to shared screens—reviving the living room as a powerful attention hub.
From check-in to boarding, every stage of the airport experience offers unique touchpoints for impactful brand messaging. BuzzOmni explores how OOH and airport advertising can turn travel time into brand time.
The future of advertising is integrated. Discover how OOH, cinema, and television advertising are converging to create seamless, high-impact brand experiences across physical and digital touchpoints.
AR enabled Billboards
AR is transforming OOH advertising by turning static billboards into interactive brand experiences. Discover how augmented reality is redefining outdoor promotion and making advertising in billboards more engaging, measurable, and unforgettable.
ooh and digital integration
Discover how merging OOH advertising with digital retargeting turns traditional media — from billboards and transit ads to TV and cinema — into powerful, data-driven campaigns that drive online engagement and boost conversions.
Real-Time OOH Advertising
From cricket matches to concerts, brands are capturing real-world moments with dynamic OOH advertising. Discover how outdoor, cinema, transit, and television advertising unite to create real-time campaigns that engage audiences and elevate brand impact.
Outdoor Advertising
Outdoor ads are no longer static visuals — they’re viral moments. Discover how OOH advertising, from billboards to buses, is turning into meme-worthy, shareable content that bridges the gap between real-world impact and online buzz.
OOH trends
October 2025 brings fresh innovation to outdoor and cab branding — from data-driven taxi ads to sustainable billboards and interactive OOH that engage audiences and turn every impression into lasting brand impact.
cinema advertising
Regional language cinema advertising is reshaping how brands connect with audiences across India. Through local language storytelling and impactful cinema ads, brands can achieve hyperlocal engagement with a powerful Pan-India presence.
hyperlocal outdoor ads
Outdoor advertising in India isn’t one-size-fits-all. A campaign that captures Delhi’s attention may not connect in Bangalore. Learn how local culture, language, and commuter behavior shape the success of OOH advertising — and why localizing outdoor campaigns is crucial for impact.
Television advertising
Discover how interactive second-screen campaigns are revolutionizing tv advertising in India, turning passive viewers into active participants of television commercial ads.
Outdoor Advertising
Outdoor advertising is often the first step in a customer’s journey. By capturing attention early, OOH ads set the tone for brand awareness, build recognition, and seamlessly connect audiences across omnichannel marketing funnels.
OOH Advertising
Morning commutes are prime time for visibility. The “Coffee Shop Effect” shows how outdoor and transit advertising capture alert, on-the-move audiences—turning routine moments into lasting brand impressions.
Festive advertising
During Diwali, streets are full of sights and sounds competing for attention. Discover how outdoor ads cut through the noise by tapping into the brain’s focus, emotions, and context, making messages more noticeable and memorable.
Guerilla marketing
Guerrilla marketing brings a rebellious edge to OOH advertising, using bold, unexpected campaigns that grab attention, spark conversation, and create memorable experiences that make people stop and take notice.