How Myntra’s EORS OOH Activation Turned Outdoor Media Into a Blockbuster Experience
With a bold wrecking-ball installation and playful print creatives, Myntra’s EORS campaign shows how OOH can move beyond static ads to create real cultural buzz.
Newspaper Advertising Explained: Ad Types, Audience Insights & Best Practices
Newspaper advertising remains a powerful channel for trust-building, regional penetration, and high-impact brand visibility. This guide breaks down key ad types, audience behaviours, and proven best practices—helping marketers plan smarter, more effective print campaigns.
Mumbai Gets a Snowy Surprise: The Nutcracker on Ice Takes Over NMACC
This NMACC activation did more than promote a show it lit up Mumbai’s festive spirit. The snowy billboard sets a new benchmark for creative OOH, proving that the best campaigns spark emotion and conversation. And if this is just the beginning, Mumbai’s in for a magical December.
November OOH Trends: What Shaped India’s Outdoor Advertising This Month
November saw major shifts in India’s OOH landscape, with smarter DOOH targeting, high-frequency cab media, 3D formats and outcome-led planning driving stronger visibility and improved campaign impact across metros.
Airport Advertising 101: Everything Brands Need to Know
Airport advertising offers brands a powerful way to connect with high-value travellers through premium, distraction-free spaces. In this BuzzOmni guide, explore how airports enable stronger recall, elevated brand perception, and impactful storytelling across key zones and formats.
A New Era for OOH – Chupps Inspires Advertising That Gives Back to the Earth
Chupps’ biodegradable billboard in Mumbai showcases how outdoor advertising can be innovative, sustainable, and true to a brand’s values. Made from natural materials, it dissolves in the rain—mirroring the lifecycle of the brand’s biodegradable footwear.
How Experiential Marketing Bridges the ATL–BTL Divide
Experiential marketing connects ATL scale with BTL engagement, creating unified brand experiences across OOH, cinema, TV, and transit.
The Silent Comeback of Co-Viewing: Why Family TV Time Still Matters for Brands in 2025
Co-viewing is making a comeback in 2025 as families return to shared screens—reviving the living room as a powerful attention hub.
From Check-in to Take-off: Mapping the Passenger Journey for Better Ad Impact
From check-in to boarding, every stage of the airport experience offers unique touchpoints for impactful brand messaging. BuzzOmni explores how OOH and airport advertising can turn travel time into brand time.
Why Integration is the New Innovation: The Convergence of OOH, Digital, and TV
The future of advertising is integrated. Discover how OOH, cinema, and television advertising are converging to create seamless, high-impact brand experiences across physical and digital touchpoints.
AR-Enabled Billboards: Are Interactive Outdoor Ads the Next Big Thing?
AR is transforming OOH advertising by turning static billboards into interactive brand experiences. Discover how augmented reality is redefining outdoor promotion and making advertising in billboards more engaging, measurable, and unforgettable.
Marrying OOH with Digital Retargeting: How Offline Ads Drive Online Conversions
Discover how merging OOH advertising with digital retargeting turns traditional media — from billboards and transit ads to TV and cinema — into powerful, data-driven campaigns that drive online engagement and boost conversions.