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Introduction In the vibrant, fast-paced streets of Indian cities, auto rickshaws are more than just three-wheeled taxis. They’re a constant presence in traffic jams, bustling markets, residential colonies, and office hubs. But today, autos have taken on a new role: powerful marketing tools that bring brands to life in
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When Zepto burst onto the quick commerce scene with its “groceries in 10 minutes” promise, it wasn’t just launching a service—it was rewriting consumer expectations. Post-lockdown, people had less patience, faster lifestyles, and a craving for convenience. But turning a bold promise into a habit across 20+ cities
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Raksha Bandhan is one of India’s most emotionally resonant festivals—a celebration that blends tradition, sentiment, and togetherness. For brands, it’s also a golden opportunity to craft campaigns that go beyond transactions and create moments of emotional connection. And while the digital space often takes the lead in
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In today’s hyperconnected world, it’s tempting for brands to chase global reach from day one. But what if we told you that the smartest brands are thinking smaller — more local, more contextual, and more relevant? Because here’s the truth: being visible where it matters can make more
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Gen Z isn’t just another consumer group, they're a culture-shaping, meme-savvy, authenticity-obsessed generation that expects more from brands than just a product. For them, it’s not just about what you sell—it’s how you show up. They scroll past generic ads in seconds, but pause
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It’s official: Flipkart’s new GOAT Sale has the internet talking — not just about discounts, but about the power of a well-placed word. By calling their sale “GOAT” (aka Greatest of All Time), Flipkart didn’t just launch a seasonal campaign. They launched a conversation. One that’s sharp,
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In an age of shrinking attention spans and saturated ad environments, brands must seize every opportunity to stay relevant. Topical days—from World Environment Day to International Coffee Day or even quirky ones like National Lipstick Day—offer precisely that. They give brands a cultural moment to join conversations that
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Labubu, the viral designer toy, is dominating Gen Z feeds and collectible culture. Discover how this character sparked massive hype and what marketing lessons brands can take away from its success. From limited-edition drops to long queues outside retail stores, Labubu has become more than just a toy—it’s
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For most brands, the rainy season signals a slowdown. Campaigns are held off, foot traffic is unpredictable, and logistics become a concern. But what if we told you the monsoon is actually one of the most strategic times to build visibility? At BuzzOmni, we’ve seen firsthand how the rain
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In 2025, attention is currency. Every swipe, scroll, and commute is flooded with brand messaging. But only a handful actually stick. So, how do you become the brand that people don’t forget? At BuzzOmni, we believe unforgettable branding is not about shouting the loudest. It's about showing
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From car wraps to cinema screens—here’s where the real attention lives now. Let’s be honest: ads in 2025 are kind of everywhere. But not all ads are created equal. Some formats are background noise. Others? They make people stop, stare, scan, and maybe even smile. If you’
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When was the last time you noticed a giant hoarding on a busy road? Or saw an eye-catching ad on a cab driving through traffic? Maybe it was a cinema ad just before your movie started. Whether we realize it or not, Out-of-Home (OOH) advertising is constantly shaping the way