Why E-commerce Brands Are Going Big on OOH Advertising

Dewang Chaurasia

Apr 14, 2025 — 1 min read

Your store might be online—but your customers live in the real world. Out-of-Home (OOH) advertising brings your brand into their everyday journey, turning awareness into action and trust into transactions.

1. Real-World Visibility Builds Trust

According to a study by OAAA & The Harris Poll, 58% of people trust OOH ads more than online pop-ups and banners.

From branded cabs to airport screens, OOH helps brands establish authority and familiarity across key cities.

2. OOH Drives Online Action

Nielsen’s OOH Online Activation Study shows that:

46% of adults used an internet search engine after seeing an OOH ad
38% visited the brand’s website or mobile app

For e-commerce brands running sales, app downloads, or product launches, these stats show direct potential for conversion.

3. Reach Specific Markets with Precision

Want to target Tier 2 cities or a specific delivery zone? Use OOH formats like:

Cab wraps in dense societies
Bus shelters in shopping hotspots
Society activations for gated communities

This physical visibility, when layered with digital geotargeting, creates a strong omnichannel presence.

4. Amplify Digital ROI

Poster scope and WARC found that campaigns combining OOH with digital see a 38% lift in mobile engagement and a 54% increase in search activity. (Source)

Include QR codes or promo codes to track impact directly.

5. Go Big During Campaign Season

OOH is perfect for festive campaigns, app launches, influencer promos, and mega sales. Use billboards, bus ads, or convoys to generate widespread attention.

Final Thoughts

OOH helps e-commerce brands bridge the physical-digital divide by boosting visibility, credibility, and clicks—all at once.

Looking to drive trust, traffic, and transactions? Let's Connect!

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