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The Silent Comeback of Co-Viewing: Why Family TV Time Still Matters for Brands in 2025
Co-viewing is making a comeback in 2025 as families return to shared screens—reviving the living room as a powerful attention hub.
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Disney and Amazon’s Streaming Ad Deal: What It Means for Brands
In a move that’s already being called one of the most significant media partnerships of 2025, Disney and Amazon have announced a strategic alliance aimed at transforming the landscape of streaming advertising. While the partnership primarily focuses on enabling Disney+ to serve programmatic ads through Amazon's demand-side
MTV Hustle 4
Latest MTV Hustle 4 TRP Ratings Update for 2024
MTV Hustle 4 is more than just a reality show; it's the heartbeat of India's burgeoning rap and hip-hop scene. Each episode feels like a live concert, where raw talent, powerful lyrics, and heartfelt storytelling come together in an explosive mix. This season's TRP