transit advertising

Innovative OOH Advertising

Hair, Heritage, and the Hard Reset: Dove’s Fresh Take & What It Signals for OOH Advertising

When a legacy brand like Dove makes its biggest transformation in over a decade, it does more than update product lines—it redefines how it shows up in public spaces. Earlier this year, Dove unveiled a bold new look and communication strategy that highlights its commitment to real hair care

cinema advertising

Why Region-Specific Campaigns Are Outperforming National Ones

For decades, national advertising was the gold standard—blanket TV buys, countrywide newspaper inserts, pan-India hoardings. But in 2025, the most effective campaigns aren’t necessarily the biggest. They’re the sharpest. Today’s smartest advertisers aren’t casting wider nets. They’re aiming with precision. And that’s why