outdoor hoarding
YouTube is no stranger to transformation, but its latest AI-powered conversational tools mark a fundamental shift in how users interact with video content. The new feature allows users to "chat" with YouTube's interface to get recommendations, explanations, or even summarize long-form content—all without interrupting their
Innovative OOH Advertising
When a legacy brand like Dove makes its biggest transformation in over a decade, it does more than update product lines—it redefines how it shows up in public spaces. Earlier this year, Dove unveiled a bold new look and communication strategy that highlights its commitment to real hair care
AI in advertising
Why Smarter Insights Are Reshaping Outdoor Advertising’s Role in the Marketing Mix Today’s consumers move fast. They swipe, skip, scroll, and stream—all in minutes. For marketers, this creates a moving target. The traditional demographic-based approach? It’s being replaced by AI-powered consumer personas—dynamic, behavior-driven models that
traditional and modern advertising
In the ever-evolving world of media, one debate keeps resurfacing: Is traditional advertising still relevant? Or has the time come to move on entirely to digital? The answer, as we see it at BuzzOmni, isn’t black and white—it’s about balance. It’s about knowing what works for