legacy branding

Britannia marketing strategy

Britannia's Timeless Marketing Approach: A Century of Taste and Trust

For over a hundred years, Britannia has been an integral part of Indian tea-time, not just selling biscuits but also crafting cherished memories with every crunchy bite. Established in 1892, the company has grown from humble beginnings to become a leader in the food industry with a market cap of

Asian Paints marketing strategy

Emotional Connection: The Key to Asian Paints' Successful Marketing Strategy

Asian Paints is more than a top-tier paint company; it’s a brand that excels in forging significant connections with its clientele. For over 73 years, Asian Paints has perfected the art of turning walls into reflections of emotion and personal identity. The magic lies in their robust marketing strategy