
influencer advertising
2025 Trends in Influencer Marketing: What Smart Brands Are Doing Differently
Influencer marketing isn’t new—but in 2025, it’s definitely not the same. As social platforms evolve, audiences mature, and attention spans shrink, smart brands are rethinking how they build trust, spark engagement, and drive action through influencer marketing campaigns. At BuzzOmni, we’ve worked closely with brands navigating