influencer advertising
In a move that’s already being called one of the most significant media partnerships of 2025, Disney and Amazon have announced a strategic alliance aimed at transforming the landscape of streaming advertising. While the partnership primarily focuses on enabling Disney+ to serve programmatic ads through Amazon's demand-side
Digital OOH Campaign Advertising
For a generation that grew up online, you’d expect Gen Z brands to live and breathe digital. And they do—but with a twist. While social media still drives discovery, it’s the streets, subways, airports, and cityscapes that are now doing the heavy lifting for brand credibility. Welcome
airport advertising
The upcoming Navi Mumbai International Airport (NMIA) is more than just another infrastructure milestone—it’s a powerful opportunity for brands to scale visibility across one of India’s fastest-growing urban corridors. As Maharashtra's second international airport, NMIA is projected to handle 60 million passengers annually by 2032,
creative campaigns
The Shift: From Coders to Creators India’s identity as an IT powerhouse has long been defined by its engineers, developers, and coders. But in the age of AI—where machines can now write code, generate data insights, and even design product wireframes—the next boom won’t come from