btl marketing activities in india
Budgeting and ROI: The Cornerstones of Successful BTL Campaigns
In the dynamic landscape of Indian marketing, where BTL (Below the Line) campaigns are gaining traction, effective budgeting and ROI measurement are paramount. To stand out amidst the competition, businesses need to optimize their BTL marketing activities in India. This requires a strategic approach that balances creativity, cost-efficiency, and measurable