brand personality

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The Marketing Hype Explained and What Brands Can Learn

Labubu, the viral designer toy, is dominating Gen Z feeds and collectible culture. Discover how this character sparked massive hype and what marketing lessons brands can take away from its success. From limited-edition drops to long queues outside retail stores, Labubu has become more than just a toy—it’s

brand personality

Understanding Brand Personality: Its Functionality and Illustrative Examples

Today's brands are more than just products or services; they embody a complete set of traits, values, and characteristics that emotionally resonate with consumers. This concept forms the essence of brand personality, which involves assigning human-like qualities to a brand. By doing so, brands can foster emotional connections