ATL and BTL Ads
ATL & BTL Marketing in 2025: How to Balance Reach with Relevance
Table of Contents 1. Introduction 2. What is ATL Marketing 3. What is BTL Marketing 4. How ATL and BTL Marketing Work Together 5. Examples of ATL and BTL Activities 6. Final Word Introduction In today’s fragmented media landscape, no single approach works in isolation. Successful campaigns combine ATL