How GIVA’s Billboard Innovation Turned Valentine’s OOH into an Unforgettable Brand Moment
GIVA’s Valentine’s Day campaign turned billboards into immersive, three-dimensional experiences. A case study in how innovative OOH can drive emotional connection and brand recall.
Table of Contents
- Introduction: Redefining Valentine’s Day in OOH
- The Big Idea: “Love, Sealed in Silver”
- Strategic Execution Across the City
- Why This Innovation Matters
- Beyond Billboards: What It Signals for OOH
- Final Take
Introduction: Redefining Valentine's Day in OOH
In a crowded outdoor advertising landscape, brands constantly hunt for formats that stop attention rather than fade into background noise. In early February 2026, Indian jewellery brand GIVA achieved exactly that with a standout use of 3D billboards—turning traditional hoardings into tactile, immersive experiences that align beautifully with the Valentine’s Day theme.
The Big Idea: “Love, Sealed in Silver”
Rather than relying on flat prints, GIVA’s Valentine’s campaign transformed select hoardings across Mumbai into three-dimensional installations. Dozens of physical red jewellery boxes were mounted onto the billboard structure to create a giant heart formation—adding literal depth and texture to the out-of-home medium.
This creative decision was more than decorative:
- It reinforced the core campaign message: jewellery isn’t just an accessory—it’s a symbolic sealed gesture of love.
- Key lines such as “This Valentine’s, start your story with GIVA” and “Love, sealed in silver” reinforced that narrative with clarity at a glance—even for slow-moving traffic viewers.
Strategic Execution Across the City
The campaign wasn’t limited to a single location. These 3D installations were placed across high-visibility arterial roads in Mumbai to maximize impressions during peak Valentine’s Week — a period where consumers are highly primed for gifting.
Instead of passive visuals, commuters encountered something they could literally see jutting out at them from the city skyline—a sharp break from typical billboard flatness and an effective way to create brand memory in a saturated outdoor environment.
Why This Innovation Matters
GIVA’s recent effort is notable for three reasons:
1. Experiential OOH Over Static Advertising
Outdoor advertising continues to evolve beyond painted prints and digital screens. GIVA’s installation uses actual objectity to create a physical presence—making the ad an experience, not just exposure.
2. Emotionally Aligned with the Occasion
The campaign’s creative concept was tied directly to Valentine’s Day emotions—love, commitment, and gift-giving. This alignment strengthens recall and relevance among viewers at a time when hearts (and wallets) are already open.
3. Integration with Broader Campaign Momentum
This billboard innovation sits within a larger GIVA Valentine’s push that includes a brand film titled “All Yours. Love, Sealed in Silver”—a playful, relatable take on modern relationships that further humanizes the brand’s messaging.
Beyond Billboards: What It Signals for OOH
GIVA’s recent work reflects broader trends in outdoor advertising:
- OOH is moving toward tactile/3D executions rather than only flat visuals.
- Brands are using billboards as brand experiences, not just brand exposure.
- Integrated campaigns span TV, OOH, retail and digital, blurring traditional channel boundaries.
In other words, OOH is no longer a passive reminder—it’s becoming a touchpoint in multi-layered consumer journeys.
Final Take
With Love, Sealed in Silver, GIVA didn’t just place ads on billboards—it reimagined the billboard itself as part of the message, turning simple outdoor hoardings into memorable, physical expressions of sentiment.
As agencies like BuzzOmni continue to spotlight evolving OOH creativity, campaigns like GIVA’s reinforce how innovation combined with emotional relevance can translate into truly standout brand moments.
