Best In-App Advertising Platforms to Use in 2024

saif

Nov 8, 2024 — 2 min read

As India’s digital ecosystem continues to grow, in-app advertising has emerged as a key strategy for connecting with mobile-first consumers. With the country's mobile user base expected to reach nearly 1 billion by 2025, brands have a vast opportunity to engage with active audiences. Selecting the ideal in-app advertising platform is crucial for achieving successful engagement and avoiding missed opportunities. Below, we highlight the top 4 in-app ad platforms prevalent in India, focusing on their features, target audiences, and reasons they are worth exploring.

1. Google AdMob

Overview: Google AdMob leverages Google's extensive network to deliver ads across millions of apps globally.

Audience Reach: Covers over a billion users worldwide, reaching approximately 90% of mobile users in India, making it great for scaling brands.
Ad Formats: Offers native, interstitial, banner, and rewarded ads for flexible user engagement within apps.
Revenue Potential: Competitive CPM rates range from ₹50 to ₹300 based on ad format and user interaction.
Why Choose AdMob: Ideal for businesses needing an all-encompassing solution with robust analytics through Google's ecosystem.

2. InMobi

Overview: A global player headquartered in India, InMobi excels at targeting diverse Indian audiences with localized strategies.

Reach: Engages over 1.5 billion unique devices worldwide and is highly active in India's leading app categories like shopping and gaming.
Special Features: Renowned for hyper-local targeting that enables brands to create regional campaigns using language and behavioral insights.
Best For: Brands aiming at Indian audiences with personalized messaging and interactive ads that resonate locally.

3. Affle (MAAS Platform)

Overview: An Indian-based platform offering data-driven solutions via its Mobile Audience as a Service (MAAS) platform; trusted for high-quality app installs and user engagement.

Features: User journey tracking, fraud protection, machine-learning-powered recommendations.
Average CPI: CPI ranges between ₹15 to ₹40 depending on campaign specifics, making it cost-effective for targeted app installs.

4. AppLovin

Overview: Known for its strong performance-based approach, AppLovin has gained traction, especially among gaming advertisers looking to optimize budget spending via detailed user behavior insights powered by AI technology.

Ad Formats: Supports interstitials, rewarded, and playable ads, allowing seamless integration of engaging experiences into games/apps.

Choosing the Right In-App Platform for Your Brand

The platforms listed cater to different needs—Google AdMob provides extensive reach; InMobi offers local targeting; AppLovin specializes in AI-driven optimization. For regional focus, Vserv and InMobi offer detailed targeting options tailored for the Indian market. Facebook Audience Network excels at high-quality retargeting suitable for urban, tech-savvy audiences. With BuzzOmni as your one-stop advertising solution, you can navigate these platforms with expert guidance, ensuring a cohesive and impactful campaign strategy.

The Final Word

Pursuing in-app advertising is an effective way to engage users where they spend most of their time—within mobile apps. The right platform can elevate brand awareness, enhance app installs, and improve user retention. By aligning your choice with campaign goals and audience needs, and with the support of BuzzOmni, you ensure your ads resonate effectively with India's burgeoning mobile user base well into 2024 and beyond.