ads in cinema
From Tier-1 to Tier-3: How India’s Ad Spend Is Shifting in 2025
For years, India’s advertising focus revolved around the big metros—Delhi, Mumbai, Bengaluru, and a few others. But in 2025, the map is redrawing itself. Ad spend is moving beyond Tier-1 cities, as brands chase relevance, scale, and untapped demand in Tier-2 and Tier-3 regions. This isn’t just